BORN IN ECUADOR
Born in ecuador In April of 2001, with the experience of working with flowers since the 90’s, Maryluz Naranjo Barajas began with the creation of Naranjo Roses.
Born in ecuador In April of 2001, with the experience of working with flowers since the 90’s, Maryluz Naranjo Barajas began with the creation of Naranjo Roses.
With only 4 greenhouses, limited production plants and 10 workers in the team, Naranjo builds its roots on a stunning farm located in Latacunga, Ecuador.
Carlos Gomez, business visionary, joined Maryluz with the best water policy proposal and development, implementing one of the pillars which is what makes the rose quality at Naranjo so excellent.
By participating in international trade shows and fairs since 2006, this definitely led Naranjo to position itself as a player in international markets such as Europe, United States and Asia.
We opened our second farm “Sir Arthur» in honor of Arturo Gomez, father of Carlos Arturo Gomez, “grandfather of the family”. Sir Arthur is symbolic of hard work, consistency and achievement. Thus, in 2015, 10.5 hectares of production were consolidated to hold varieties demanded by the European market.
Naranjo Roses obtained the Flor Ecuador Certification which was a very big step for us, given that Flor Ecuador approved our company and gave us a certification scheme issued by AGROCALIDAD that guaranteed Good Agricultural Practices in the export sectors, which is exactly what we are looking for with our service!
We received one of the most prestigious certifications: The Rainforest Alliance Certification. This is an international non-profit organization working at the intersection of business, agriculture, and forests to make responsible business the new normal.
Scarab works towards the reduction of pesticide use in conjunction with the improvement of detailed registry maintenance aid in the compliance of security requirements while the Koopert certification for us meant a lot given that it contributes to the health and well being of people and the planet.
Scarab works towards the reduction of pesticide use in conjunction with the improvement of detailed registry maintenance aid in the compliance of security requirements while the Koopert certification for us meant a lot given that it contributes to the health and well being of people and the planet.
Date in which Naranjo Roses received the BASC certification. Our organization is a member of BASC (Business Alliance for Secure Commerce) whose goal is to promote healthy commercial business practices in compliance with international governments and entities.
We began to look for ways to innovate our products, and we created our Tinted Prestige Line! This was definitely a big step for us, because we started seeing that roses have so much versatility and loads of creative things can be done with them!
In September 2018, a new idea was born in Naranjo Roses. This was the fascinating creation of our line of preserved roses: LULU IS FOREVER. Lulu Roses was born with the idea of being able to express eternal love through our eternal flowers
This brand renewal represents
our group Vision:
-Evolution
-Innovation
-Constant growth
-Freshness
-Naturalness
-Delicacy
We are in constant evolution, and for this reason we have decided to have a brand renewal.
In April 2019, we got very creative at Naranjo and had our exclusive MOCCA product launch! Our Mocca line is made up of tinted roses in 4 different tones: honey mocca, cafe mocca, vanilla mocca and dark mocca, which sell throughout the entire year, but especially during fall!
Although 2020 was a tough year, we managed to get through and it was a year of innovation and lots of new ideas. With this, our project “CALIDAD TOTAL” was born, led by Mary Luz Naranjo, one of our founders. What this project aims to do is seek to align KPI objectives and processes in order to be more efficient and seek quality in each of the processes and people of the organization.
Naranjo has decided to expand into other agricultural services and we are diversifying from roses to blueberry cultivation. We have our testing showroom, where we are verifying varieties, verifying substrates and observing the irrigation system. We hope to be very successful in this new project and to have around 10 hectares by the end of the year! At Naranjo we are planning on growing 7 acres of rose production and at least 3 acres of blueberry plantations!
WE KEEP LEAVING
FOOTPRINTS IN
THE WORLD
TEAM MEMBERS
CUSTOMER SATISFACTION
MUST HAVE
MSNM
HECTARES IN
PRODUCTION