Naranjo Roses Honored by Banco Pichincha
For Leadership in Sustainable Agriculture
Quito, Ecuador – July 24, 2025 – Naranjo Roses, one of Ecuador’s most prominent premium rose producers, has been recognized by Banco Pichincha for its commitment to sustainability and responsible agriculture. The company received the award for “Outstanding Management in the Sustainable Agriculture Category” at the 5th edition of “Reconocimiento Bio, Somos un Banco que da Vida.”
Sustainable Practices and Women Empowerment in the Floral Industry
This prestigious award highlights companies across Ecuador that demonstrate innovation, responsibility, and dedication to creating a positive environmental and social impact. Naranjo Roses was selected for its efforts in implementing eco-friendly cultivation practices, reducing environmental impact, and empowering women as key leaders in the floral industry.
For over three decades, Naranjo Roses has been committed not only to growing some of the world’s most beautiful roses but also to preserving the land, water, and resources that make Ecuadorian roses globally admired. Their initiatives range from water-efficient irrigation systems and soil preservation programs to the promotion of fair labor practices and training opportunities for women in rural communities.
A Vision Rooted in Sustainability
“This recognition is more than an award—it is a reminder that sustainability is the only way forward for agriculture,” said Carlos Gómez, General Manager of Naranjo Roses. “Our roses are a symbol of beauty, but their true value lies in the way they are grown—with respect for the earth and the people who cultivate them.”
This milestone reinforces Naranjo Roses’ commitment to being a global ambassador for Ecuadorian flowers, showing that the country’s roses can inspire not only with their beauty but with the values behind their production.
Banco Pichincha Recognizes Leaders in Sustainability
Banco Pichincha’s Reconocimiento Bio program celebrates organizations that embrace sustainability as a core business value and lead initiatives that support environmental stewardship and community well-being.
“We are proud to see companies like Naranjo Roses set the standard for agricultural excellence in Ecuador,” said Santiago Bayas, General Manager of Banco Pichincha. “Their work demonstrates that economic growth and environmental responsibility can—and must—go hand in hand.”
Award Ceremony in Quito: Celebrating a Greener Future
The recognition was presented during a ceremony at Banco Pichincha’s main agency in Quito on July 24, 2025, gathering industry leaders, sustainability advocates, and representatives from companies committed to building a greener future.
A Blooming Future Rooted in Sustainability
As the global demand for ethically grown flowers continues to rise, Naranjo Roses remains at the forefront of sustainable agriculture in Ecuador. This recognition from Banco Pichincha is not just a celebration of past achievements, but a reaffirmation of the company’s long-term vision: cultivating beauty with responsibility. By nurturing the soil, investing in people, and prioritizing ecological balance, Naranjo Roses proves that the future of agriculture lies in sustainability—where every rose tells a story of care, conscience, and commitment to the planet.
