Creativity in Full Bloom:
Naranjo Roses Shines at SAF Arizona 2025
Creativity in Full Bloom:
Naranjo Roses Shines at SAF Arizona 2025
From August 11 to 14, Arizona became the epicenter of the floral industry during the Society of American Florists (SAF) Annual Convention — a gathering that brings together growers, wholesalers, designers, and innovators from around the world.
This year, Naranjo Roses was proud to participate, bringing the beauty and excellence of Ecuadorian roses to one of the most influential floral stages in the United States.
Showcasing Ecuador’s Finest Roses
Representing Naranjo Roses were Laura Gómez and Paul Molina, who welcomed visitors, industry leaders, and potential partners to our space. Conversations flowed, business cards were exchanged, and countless people expressed their admiration for the quality, vibrant colors, and long-lasting beauty of our roses.
SAF was not only a place for networking — it was a space to strengthen our relationships with the North American floral market, share our story, and continue positioning Ecuador as the home of the best roses in the world.
A Mini Dare to Bloom Challenge Full of Color and Creativity
One of the most anticipated moments of our participation was the Mini Dare to Bloom, a creative challenge inspired by our signature campaign.
Five talented florists stepped up to the challenge, each given the opportunity to design a floral arrangement using a series of themed “stations.”
The first stop? Selecting their color palette from our stunning range of Naranjo Roses — a moment that sparked smiles, inspiration, and excited conversations.
Next came the choice of fillers, with an exquisite variety that included lush hydrangeas, airy gypsophila, and fragrant double stock. Every selection became a personal signature, reflecting the designer’s unique style and artistic vision.
The atmosphere was charged with enthusiasm — attendees, onlookers, and fellow florists gathered to watch each creation come to life, celebrating the beauty and versatility of Ecuadorian roses.
A Winner Chosen by the People
The highlight of the challenge came when it was time to choose the winning arrangement. Rather than a traditional jury, we opened the decision to a People’s Choice vote, allowing our social media community to have the final say.
The response was incredible, with online followers eagerly casting their votes. In the end, Tiffany Werken-van Lenten emerged as the clear favorite. Her design stood out for its originality, harmonious composition, and the way it elevated the rose as the star of the arrangement. Tiffany’s creation was more than a bouquet — it was a story told in flowers.
Blooming Connections and Future Collaborations
SAF Arizona 2025 was more than an exhibition — it was a platform to connect with passionate florists, industry innovators, and partners who share our vision of elevating floriculture through quality and creativity.
The feedback from attendees reaffirmed what we already know: when you work with the best roses, you inspire the best designs.
At Naranjo Roses, every event is an opportunity to tell our story, share our blooms, and invite the world to Dare to Bloom. Arizona was a beautiful chapter in this journey, and we look forward to seeing where creativity will take us next.
