Orígenes: Rooted in Culture, Blooming in Paris
An evening that honors Latin American soul, artistry, and the beauty of collaboration.
Paris, July 3, 2025 – In the heart of Saint-Placide, something special is blooming. This evening, we’re proud to be part of “Orígenes,” a celebration that brings together some of Latin America’s most passionate and creative brands in a space where art, craftsmanship, and heritage take center stage.
At Naranjo Roses and Lulu Rose, we are honored to join inspiring collaborators such as Augusta, Armadillo, Tierra de Gauchos, and Jesús Dupaux—each one a powerful representation of Latin identity and artistry. Together, we are here not just to present our products, but to share our origins, values, and voices with the world.
Crafted with Identity: The Power of Collaboration
Every brand present at Orígenes carries a powerful story. Take Armadillo, for example—an Ecuadorian brand born after the 2016 earthquake, now empowering over 80 Indigenous women from the Andean regions of Chimborazo and Cotopaxi through handcrafted ponchos, capes, and accessories. Their textiles revive ancestral weaving techniques while generating sustainable income and preserving cultural legacy. Armadillo is more than a fashion brand—it’s a movement for authenticity, resilience, and ethical trade.
And then there’s Augusta, the lifestyle and fashion platform led by Sophie, whose elegant aesthetic blends established and emerging designers through a lens of sophistication, detail, and cultural connection. With a loyal digital following and a refined content strategy, Augusta bridges storytelling with high-end style—an ideal voice for showcasing Latin American talent on the global stage.
Rooted in the Andes, Blossoming Globally
Our roses are born in the Ecuadorian highlands, nurtured by 12 hours of sunlight and the care of expert hands—most of them belonging to resilient Ecuadorian women who are the heart of our floriculture. Their work is the foundation of what we proudly export to the world: roses that are not only beautiful, but rich in meaning, care, and purpose.
Every petal tells a story. Every bouquet is a celebration of where we come from. And tonight, those stories are part of a greater collective: a celebration of the Latin American soul, a continent where creativity meets cultural legacy, and where each product speaks of love for our land and our people.
Blooming Together: A Shared Vision
Through our initiative Blooming Together, we champion the values of inclusion, equity, and sustainable growth—not just within our farms, but in every collaboration that lets us amplify Latin American talent. We believe in working with brands that understand the power of origin, the value of craftsmanship, and the importance of honoring traditions while creating for the future.
Orígenes is not only a showcase—it is a movement. One that reminds us to hold our roots close, and to use them as fuel to flourish wherever we go.
As Naranjo Roses and Lulu Rose, we are proud to represent Ecuador, to bring the beauty of our land to Paris, and to continue weaving our story alongside those who believe, as we do, that everything beautiful starts from where we come from.
