Record Breaking Blooms
Ecuadorian Rose Exports Flourish for Mother’s Day 2025
Ecuador Breaks Flower Export Records This Mother’s Day with Iconic Roses Leading Global Demand
Quito, Ecuador – May 12, 2025 – This year’s Mother’s Day season reaffirmed Ecuador’s dominance in the global floral market, breaking export records and highlighting the powerful symbolism of the rose in honoring motherhood. In just two weeks leading up to May 12, Ecuador exported over 22,000 tons of flowers—representing a 7% increase from 2024 and generating more than USD 95 million in revenue for the country.
The primary destinations for Ecuadorian flowers this season were the United States, Europe, and Asia, with major logistical operations mobilized to ensure timely delivery of millions of bouquets. The most requested stems? Ecuadorian roses—renowned for their large head size, vibrant color, and exceptional vase life.
Global Trends, Local Pride.
Thanks to its geographic and climatic conditions, Ecuador produces roses with notably longer stems—often reaching up to 1.2 meters—thicker calyxes, and larger heads averaging 5 to 6 centimeters in diameter. These physical characteristics result in longer vase life and enhanced color vibrancy.
During this Mother’s Day season, pink and white varieties were once again the top sellers—selected not only for their symbolism of tenderness and love but for their strong market demand and reliable performance in bouquet design and logistics
CELEBRATING WOMEN FROM WITHIN
TOP 10
Best-Selling Varieties of the Season
FRESH ROSES
This year’s Mother’s Day campaign revealed the most in-demand rose varieties around the world. For fresh cut roses, the top 10 best sellers were:
PRESERVED ROSES
For preserved roses, consumers preferred long-lasting beauty with character.
The most requested varieties were:
- Delicate Baby Vino
- Assembled Passionate
- Sublime Cherry Red
- Sublime Cherry RedPassionate
- Assembled Sophisticated Hot Pink
- Angelical White
- Assembled Delicate Baby
- Assembled Angelical
Naranjo Roses: Crafting Beauty, Honoring Women
At the heart of this movement is Naranjo Roses, which contributed significantly to the surge in exports with thousands of stems shipped to clients across Europe and the United States. Our most in-demand colors for Mother’s Day? Elegant whites, soft blush tones, and romantic pinks—all symbols of maternal warmth and strength.
As part of our #WorkingMoms you are doing it great!, campaign, Naranjo Roses honored the incredible women behind our flowers: mothers who lead with both heart and hands in every area of our business. From the fields to the packing lines, their efforts ensure that every rose carries not just beauty—but purpose.
“Ecuador is not just exporting flowers,” stated a report from the National Association of Flower Producers. “We are exporting emotion, beauty, and resilience.”
More Than Sales: A Season of Meaning
Mother’s Day continues to be the most emotionally charged holiday in the flower industry, and 2025 was no exception. The surge in global demand underscores not only the quality of Ecuadorian floriculture, but the deep emotional connections roses create across cultures.
At Naranjo Roses, we are proud to represent Ecuador on the global stage. As the world blooms for mothers, we remain committed to cultivating excellence, honoring women, and delivering beauty that inspires.
Because behind every rose, there’s a woman who made it possible.
