The Traveling Heart of Roses
A Floral Journey from Spain to France, Now Blooming in Hungary
In the language of flowers, few shapes speak louder than a heart. And when that heart is made entirely of Ecuadorian roses, cultivated with care and purpose, it becomes much more than a symbol of love—it becomes a celebration of culture, identity, and connection.
At Naranjo Roses, we believe that every bloom carries a message. That belief inspired the creation of our now iconic heart-shaped floral installation, a living emblem of Ecuador’s floricultural excellence and the power of beauty to unite people across borders. What began as a vision has grown into a traveling tribute, touching hearts across Europe.
From the Heart of Ecuador to the World
Ecuador is home to the best roses in the world, thanks to our unique geographical location, mineral-rich soil, and year-round sunlight. But beyond natural conditions, it is the hands of Ecuadorian women, the expertise of our teams, and the passion behind every harvest that give each rose its soul.
That soul took form in Spain earlier this year, where the floral heart made its first international appearance at Casa de América in Madrid. There, it captured the attention of dignitaries and the general public alike, becoming a highlight of Ecuador’s cultural presence.
Blooming in the City of Light
Next, the heart traveled to France, blooming boldly in Paris in front of the Eiffel Tower. This second stop expanded our message to a broader audience, reinforcing Ecuador’s identity as a country that exports not only natural beauty but also artistic excellence and emotional storytelling.
In each country, the heart has stood as a testament to Blooming Together — our campaign to foster unity, cultural pride, and the human stories behind every stem.
A Flourishing Moment in Hungary
On August 8, 2025, the floral heart bloomed once more — this time in Budapest, in front of the majestic Hungarian State Opera House, as part of the celebration for Ecuador’s National Day and the First Cry of Independence.
Organized by the Embassy of Ecuador in Hungary, the event was a heartfelt tribute to Ecuadorian culture and diplomacy. Locals, tourists, and members of the international community gathered to admire the installation, take photographs, and engage with our story through social media and conversation.
More than a visual spectacle, the floral heart in Budapest served as a bridge of emotion and identity, connecting Hungary and Ecuador through one universal language: flowers.
We are deeply grateful to FLORALAND, whose talented team designed and assembled the floral heart using fresh, vibrant Naranjo Roses. Their artistry helped transform our flowers into an unforgettable installation, enhancing the spirit of the event and giving life to our vision.
Hearts Yet to Bloom
With three European cities already touched by the heart’s magic, our journey is far from over. Each destination adds a new layer of meaning to this traveling symbol — reminding us that roses speak across languages and cultures, telling stories that resonate universally.
From the heart of Ecuador to Madrid, from Paris to Budapest — and soon, beyond — this installation invites the world to see flowers not only as gifts, but as ambassadors of love, peace, and shared humanity.
We invite you to follow the journey and join us as we continue to bloom together, one rose—and one heart—at a time.
